Advertisements Are Our Current Society - 2264 Words

Advertisements are ubiquitous in our current society. From billboards near highways to commercials on TVs, they vary in many different ways. Some of them are simple and easy to understand, while others try to convey a plethora of information in the shortest amount of time possible. Despite their variations in forms and style, all advertisements are crafted with a common goal: to convince the audience of something. Many people believe that to convince someone of something, it requires factual evidence that logically leads them to a particular conclusion. In fact, in language, to prove something is true, sometimes it only requires the audience to believe in the speaker’s utterances. As a form of communication, advertisements often use this strategy to accomplish their goals. In a recent political commercial regarding gun rights, it attempts to convince the audience implicitly to not vote for Hillary Clinton in the Presidential Election in 2016, which entails the audience should vote for the alternative candidate, Donald Trump. Instead of providing factual evidence, the commercial manipulates both communicative and natural meaning of sentences to establish credibility and induce certain beliefs that force the audience to conclude not voting for Hillary Clinton and voting for Donald Trump. The commercial begins with a woman sleeping at night in her home. Suddenly, she heard the sound of an intruder. She quickly got out of bed and reached for the phone. Then, the speaker of theShow MoreRelatedTechnology And Social Media Of Our Generation1663 Words   |  7 PagesOur society is filled to the brim with visual images. Some more noticeable than others, yet they all impact our minds and thoughts differently even if the ideal is not visible on the surface. 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Products are advertised all around us, telling us that something in our life is missing because we do not have a certain product in our possession. Ranging from make-up to plastic surgery, most of this advertising is geared toward women. This can be shown through the advertisements analyzed in this essay.